Sans Normal Atmun 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'Allrounder Grotesk Condensed' by Identity Letters, 'News Gothic No. 2' by Linotype, 'News Gothic' by ParaType, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, editorial, friendly, clean, approachable, modern, casual, readability, versatility, approachability, modern clarity, rounded terminals, soft corners, geometric, open counters, even rhythm.
A rounded, geometric sans with smooth curves and gently softened joins that keep the texture even and calm. Strokes appear monolinear with broad, open counters and generous apertures that support clarity at text sizes. Terminals are subtly rounded rather than sharply cut, and many forms lean on simple circular/elliptical construction, giving the alphabet a consistent, cohesive skeleton. Numerals follow the same friendly geometry, with clear distinctions and steady spacing that reads evenly across lines.
Works well for user interfaces, product labels, and general-purpose branding where a friendly, modern sans is needed. The open forms and even rhythm make it dependable for short paragraphs, captions, and instructional text, while the rounded feel also suits headings for approachable consumer-facing applications.
The overall tone is warm and approachable, balancing a contemporary simplicity with a slightly playful softness. It feels practical and readable without becoming sterile, making it suitable for designs that want clarity with a human, welcoming edge.
The design appears intended as a versatile, all-purpose sans that prioritizes readability and consistency, softened with rounded details to create a more personable voice. Its geometry and steady rhythm suggest a focus on clarity across both display and text settings.
The sample text shows a stable paragraph color with few dark spots, suggesting consistent sidebearings and restrained shapes. Curved letters (such as C, G, O, S) maintain smooth, continuous arcs, while diagonals (K, V, W, X, Y) stay crisp but not aggressive due to the rounded finishing.