Sans Normal Ormiz 10 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids branding, stickers, playful, friendly, bouncy, quirky, casual, warmth, approachability, attention, informality, handmade feel, rounded, soft corners, compact, lively, irregular rhythm.
A heavy, rounded sans with soft corners and subtly uneven, hand-cut-like contouring. Curves are broad and circular, counters stay open, and terminals tend to finish with gentle rounding rather than sharp cuts. Proportions lean compact in the lowercase with sturdy verticals and simplified joins, while the uppercase reads blocky and confident. Overall spacing and glyph widths vary enough to create a lively, slightly wavy texture in words, especially noticeable in mixed-case settings.
Best suited to display applications where character is desirable: posters, headlines, playful branding, packaging, and short calls-to-action. It also works well for logos and labels that need a friendly, chunky presence. For long-form reading, it’s likely most effective when used sparingly as a typographic accent.
The font conveys a friendly, informal tone with a humorous edge. Its buoyant shapes and mild irregularity feel approachable and human, suggesting spontaneity rather than strict precision. The overall impression is upbeat and attention-grabbing without becoming aggressive.
The design appears intended to deliver a bold, friendly display voice with a deliberately imperfect, handmade rhythm. It prioritizes warmth and visibility, using rounded geometry and compact, sturdy forms to stay readable while feeling casual and fun.
At larger sizes the distinctive, slightly off-kilter rhythm becomes a key part of the personality, while at smaller sizes the dense weight and compact interior spaces can make text feel dark and energetic. Numerals are sturdy and highly legible, matching the rounded construction of the letters.