Sans Normal Atmad 3 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Futura Now' by Monotype, 'Futura TS' by TypeShop Collection, and 'Hauslan' by Álvaro Thomáz Fonts (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, headlines, friendly, clean, modern, approachable, playful, approachability, clarity, versatility, modernity, rounded, geometric, open apertures, even rhythm, monoline.
A rounded, geometric sans with monoline strokes and smooth, circular curves. Terminals are softened and slightly squared-off in places, giving the shapes a calm, engineered feel rather than a sharp, technical one. Counters are generally open and generous, with clear, simple construction across uppercase, lowercase, and numerals; proportions read straightforward and evenly spaced, and the overall rhythm stays consistent in text. Figures are simple and legible, with rounded bowls and minimal detailing that keeps the set visually cohesive.
It works well for interface labels, product packaging, and brand systems that want a modern, human feel. The clear shapes and open counters support short-to-medium text, while the clean uppercase makes it suitable for titles, wayfinding, and simple signage.
The font projects an approachable, friendly tone while staying tidy and contemporary. Its rounded geometry and smooth joins soften the voice, making it feel welcoming and lightly playful without becoming informal or decorative.
The design appears intended to deliver a neutral, contemporary sans with softened geometry—balancing clarity and friendliness for everyday communication across print and digital contexts.
The sample text shows a stable color at paragraph size, with rounded forms carrying the texture; circular letters (like o, e, c) lead the personality, and the uppercase maintains a simple, clean silhouette suitable for headings. Numerals follow the same rounded logic, helping mixed alphanumeric settings feel consistent.