Sans Normal Reduj 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, playful, approachability, impact, clarity, contemporary tone, rounded, soft terminals, sturdy, open counters, high legibility.
A heavy, rounded sans with soft, curved stroke endings and broadly geometric construction. Curves are generous and smooth, with open apertures and large counters that keep the forms readable even at dense sizes. The rhythm is steady and contemporary, balancing compact joins with roomy interior space, and the figures follow the same robust, rounded logic for an even typographic color.
Well-suited for headline typography, brand marks, packaging, and signage where a bold, friendly voice is needed. It also performs nicely for short paragraphs, callouts, and UI-style labels when you want strong emphasis with a warm, rounded finish.
The overall tone is approachable and upbeat, with a sturdy, contemporary confidence. Its rounded shapes and soft terminals add a friendly, informal warmth, making it feel welcoming rather than strict or technical.
Designed to deliver strong impact with a welcoming, contemporary character. The rounded construction and open interior shapes suggest an emphasis on clarity and approachability in display-forward settings.
In text, the face maintains a consistent dark presence without looking cramped, thanks to its open counters and clear letter differentiation. The rounded geometry gives headlines a soft, poster-like emphasis while still reading cleanly in short blocks of copy.