Sans Normal Redum 3 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'FF Meta' by FontFont, 'Open Sans Soft' by Matteson Typographics, 'Prelo Condensed' by Monotype, 'Belle Sans' by Park Street Studio, 'Plantago' by Schriftlabor, 'Beval' by The Northern Block, and 'Ligurino' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, casual, quirky, retro, approachability, high impact, playfulness, distinct voice, rounded, soft, chunky, bouncy, informal.
A heavy, rounded sans with soft corners and gently irregular, hand-cut-like stroke terminals. Curves are broad and smooth, with slightly lumpy, organic shaping that keeps counters open and forms readable. The overall rhythm feels bouncy rather than mechanical, with subtle asymmetries and a lightly uneven baseline impression in running text. Figures and capitals are simple and sturdy, favoring blunt joins and wide bowls over sharp detailing.
Best suited for short-form display use such as headlines, posters, packaging callouts, and bold UI labels where a friendly tone is desired. It can also work for playful brand identities and kid-oriented materials, especially where high visual presence and easy letter recognition are priorities.
The tone is friendly and informal, with a playful, slightly retro cartoon energy. Its softened geometry and mild irregularity read as approachable and human, suited to lighthearted messaging rather than strict corporate neutrality.
Likely designed as a characterful display sans that stays highly legible while introducing a hand-made, upbeat personality. The intent appears to balance solid, punchy silhouettes with softened curves so it feels welcoming and humorous rather than rigid.
In text, the weight creates strong color and high impact, while the rounded construction prevents it from feeling harsh. The quirky shaping is consistent across letters and numerals, giving headlines a distinctive voice without relying on decorative motifs.