Sans Normal Perum 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Modica' and 'Technica' by Monotype and 'Dolcissimo' by Resistenza (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, retro, approachable, impact, approachability, clarity, retro flavor, display use, rounded, soft corners, chunky, compact counters, even rhythm.
A heavy, rounded sans with broad proportions and softly finished terminals. Curves are built from generous circular forms, while straighter strokes stay uniform and sturdy, producing a solid, graphic silhouette. Counters are relatively small and the joins are smooth, giving letters a dense, compact interior without feeling sharp. The overall rhythm is even and stable, with simple, legible shapes that prioritize mass and clarity.
Best suited to headlines and short bursts of text where strong impact and quick recognition are needed. It performs well for branding and packaging that aim for a friendly, modern-retro character, and it can hold up in signage or display settings where bold shapes and straightforward forms improve visibility.
The font reads as upbeat and welcoming, with a buoyant, slightly nostalgic tone. Its chunky geometry and rounded finishing feel friendly and informal, lending an energetic, poster-like presence. The strong black shapes create a confident voice that still stays approachable rather than severe.
The design appears intended as a high-impact display sans that combines strong visual weight with softened, rounded construction. It aims to deliver instant readability and a personable tone, using simple geometric structures and consistent stroke behavior to stay cohesive across uppercase, lowercase, and numerals.
The lowercase shows single-storey forms (notably a and g), reinforcing an informal, contemporary feel. Dots and punctuation-like elements appear round and substantial, matching the weight of the letterforms. Numerals are bold and open enough to read quickly, with consistent stroke density across the set.