Sans Normal Pemir 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Engram Pro' by Machalski, 'Technica' by Monotype, 'Belle Sans' by Park Street Studio, and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, confident, playful, modern, impact, approachability, clarity, modernity, display use, rounded, soft-cornered, heavy, compact, sturdy.
This typeface is a heavy, rounded sans with broad proportions and a smooth, friendly construction. Strokes are consistently thick with little visible modulation, and terminals tend to finish with softened corners rather than crisp cuts. Counters are relatively tight for the weight, giving letters like B, P, R, and e a dense, compact feel, while round forms (O, C, G, o, e) read as sturdy and slightly squarish. The lowercase is simple and geometric in spirit, with single-storey a and g, a flat-topped t, and a straightforward, highly legible set of figures.
Best suited for display settings such as headlines, posters, branding, packaging, and short, high-impact copy. It can also work for UI labels or signage where a warm, attention-grabbing sans is needed, especially at medium-to-large sizes.
The overall tone is bold and approachable: friendly curves paired with substantial weight create a confident, upbeat voice. It feels contemporary and informal, suited to messaging that aims to be clear, energetic, and inviting rather than delicate or reserved.
The design appears intended to deliver maximum impact with a friendly, geometric sensibility—prioritizing bold readability, simple shapes, and rounded detailing for contemporary, approachable communication.
The strong weight encourages generous tracking at larger sizes, while the tight internal spaces mean small-size use may benefit from increased line spacing. Letterforms maintain a consistent rhythm across caps and lowercase, with an emphasis on simple silhouettes and rounded joins.