Sans Faceted Aswu 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'FX Neofara' by Differentialtype, 'Velvet' by Reserves, 'Mind The Caps' by Shaped Fonts, 'CFB1 Captain Narrow' by The Fontry, and 'Policia Secreta' by Woodcutter (names referenced only for comparison).
Keywords: posters, headlines, sports branding, signage, packaging, industrial, sporty, authoritative, retro, impact, ruggedness, signage clarity, athletic tone, blocky, angular, faceted, octagonal, compressed.
A heavy, condensed display sans built from straight strokes and clipped corners, replacing curves with crisp planar facets. The letterforms are mostly monoline and highly geometric, with octagonal outer silhouettes and squared counters that create a chiseled, stencil-like rhythm without actual breaks. Uppercase forms are tall and compact with broad verticals and short horizontals, while the lowercase follows a similarly sturdy construction with simplified bowls and tight apertures. Numerals match the same faceted geometry, producing a consistent, sign-ready texture with strong edge definition.
Best suited for headlines and short, high-impact settings such as posters, sports graphics, team or event branding, and bold labels. It can also work for signage and packaging where a tough, geometric voice is desired, while extended body text is likely to feel dense due to the tight apertures and heavy forms.
The overall tone is bold and no-nonsense, evoking athletic labeling, industrial signage, and militaristic or utilitarian graphics. Its sharp chamfers and compact proportions project strength and urgency, with a retro poster feel that leans more mechanical than friendly.
The design appears intended to deliver maximum visual punch through condensed proportions and a uniformly faceted construction, translating a geometric sans into a rugged, machined display style. Its consistent chamfering suggests a goal of creating a cohesive industrial/athletic aesthetic that reads quickly and holds up in large-scale applications.
The faceting is applied consistently across caps, lowercase, and figures, giving the type a cohesive “cut metal” or “machined” impression. Tight internal spaces and compact joins make the texture dense, favoring impact over delicacy at smaller sizes.