Sans Faceted Asri 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ramsey' by Associated Typographics, 'Futura Display EF' by Elsner+Flake, 'Futura' by Linotype, 'Futura Now' by Monotype, 'Futura ND Display' by Neufville Digital, 'Futura Display SH' by Scangraphic Digital Type Collection, and 'Futura' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, logos, industrial, athletic, authoritative, retro, tough, maximum impact, signage clarity, geometric unity, badge branding, angular, blocky, chamfered, octagonal, compact.
A heavy, block-built sans with sharply chamfered corners that substitute for curves, producing an octagonal, faceted silhouette across the alphabet. Strokes are thick and largely uniform, with squared terminals and minimal modulation, giving the forms a dense, high-impact color. Counters are compact and rectangular, and joins favor hard angles over smooth transitions; diagonals appear as clipped facets rather than true curves. The overall rhythm is tight and sturdy, with emphatic verticals and a geometric, machined consistency between caps, lowercase, and numerals.
Best suited for display settings where impact and immediate recognition matter—headlines, posters, sports or team-style branding, bold labels, and high-contrast signage. It can also work for compact logo wordmarks or badges where a tough, engineered voice is desired, but its dense forms favor larger sizes over long-form reading.
The tone is forceful and no-nonsense, evoking signage, uniforms, and industrial labeling. Its faceted construction and blunt massing suggest strength, utility, and a slightly retro, stadium-like energy that reads as confident and commanding.
The likely intention is a maximal-impact display face built from planar facets, translating traditionally rounded structures into hard-edged geometry. It aims to deliver a cohesive, industrial/stadium flavor with consistent corner logic and strong, blocky proportions that hold up well in bold, attention-grabbing typography.
The design relies on systematic corner cuts to unify shapes, which keeps letterforms crisp at display sizes and gives round letters like O and Q a distinctive, angular presence. The lowercase maintains the same structural logic as the caps, emphasizing solidity over calligraphic nuance, and the numerals match with similarly clipped, emblematic forms.