Serif Normal Jaho 9 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: books, editorial, magazines, academic, branding, classic, literary, formal, refined, authoritative, readability, tradition, editorial tone, typographic authority, formal communication, bracketed, hairline, crisp, transitional, bookish.
A conventional serif with pronounced contrast between thick stems and fine hairlines, paired with bracketed serifs that finish in crisp, tapered terminals. Proportions are balanced and moderately narrow-to-regular, with a steady vertical stress and a composed, even texture in paragraph settings. Counters are open and well-shaped, while joins and curves show controlled modulation, giving the face a polished, print-oriented rhythm across capitals, lowercase, and numerals.
Well-suited to long-form reading such as books, essays, and editorial layouts where a traditional serif texture is desired. It also fits formal communication—academic materials, reports, and institutional branding—especially when set at comfortable text sizes or in display lines that can show off its contrast and crisp detailing.
The overall tone is classic and literary, projecting formality and editorial authority without feeling ornate. Its sharp hairlines and composed serifs lend a refined, institutional voice suited to traditional typographic settings.
The design appears intended as a dependable, conventional text serif that emphasizes clarity and typographic tradition. Its controlled contrast and bracketed serifs aim to deliver a familiar, authoritative reading experience across headings and body copy.
Capitals read stately with clean, flat serifs and decisive stroke endings, while the lowercase maintains a straightforward, workmanlike skeleton that supports continuous reading. Numerals share the same contrast and serif treatment, helping mixed text and figures feel cohesive.