Sans Normal Lorum 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Marselis' by FontFont, 'Akwe Pro' by ROHH, 'Bree' and 'Ronnia' by TypeTogether, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, friendly, punchy, retro, impact, motion, approachability, attention, slanted, rounded, chunky, soft corners, compact.
A heavy, right-slanted sans with rounded, compact forms and smooth, low-contrast strokes. The letterforms show broad curves and blunt terminals, with a slightly condensed feel in many glyphs and a consistent forward-leaning rhythm. Counters are relatively open for the weight, and the overall silhouette stays clean and geometric, emphasizing sturdy bowls and simplified joins.
Best suited to short, high-impact settings such as headlines, posters, logos, product packaging, and promotional graphics where a strong, slanted voice helps convey momentum. It can also work for bold UI labels or hero text when you want a friendly but forceful presence, while extended body copy may feel visually dense at smaller sizes.
The font feels energetic and assertive while staying approachable due to its rounded shapes. Its strong slant and dense color give it a sporty, promotional tone that reads as upbeat and slightly retro, suited to attention-grabbing messaging rather than quiet, formal text.
Likely designed to deliver an emphatic, high-energy sans voice with a consistent forward slant and rounded geometry, balancing bold impact with approachable curves for display-oriented communication.
Capitals and numerals present as bold, stable blocks with smooth curves, while the lowercase retains a compact, punchy profile that keeps words feeling tightly set. The slant is consistent across the set, creating a strong sense of motion and emphasis even at larger sizes.