Sans Normal Lubah 22 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Celex Grotesk' by Designova, 'Inerta' and 'Recht' by Mint Type, 'Peter' by Vibrant Types, and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, playful, retro, impact, energy, motion, headline strength, slanted, chunky, rounded, compact, punchy.
A heavy, forward-slanted sans with compact proportions and broad, rounded counters. Strokes stay largely uniform with soft, curved joins and blunt terminals, giving the forms a smooth, solid silhouette. The italic angle is consistent and energetic, and the overall rhythm is dense and blocky, with round letters (O, C, G) reading as sturdy ovals rather than delicate circles. Numerals share the same weighty, simplified construction for strong presence at display sizes.
Best suited to headlines, posters, branding marks, and other display applications where impact and momentum are desired. It works well for sporty or energetic themes (events, teams, fitness, streetwear) and for bold packaging callouts where quick recognition matters more than extended reading comfort.
The tone is bold and kinetic, leaning toward sporty and attention-grabbing rather than formal. Its rounded heft adds a friendly, slightly playful character while still feeling forceful and confident. The slant contributes a sense of speed and motion that reads well in energetic branding.
The design appears intended to deliver maximum impact with a smooth, rounded sans voice and a built-in sense of motion. Its consistent slant, sturdy curves, and simplified shapes suggest a focus on loud, modern display typography that stays friendly while remaining emphatic.
In longer sample text, the heavy weight and tight internal spaces create a strong typographic “color,” making it most effective when given ample size and breathing room. The italicized structure remains clear in mixed-case settings, with a consistent, graphic look across letters and figures.