Sans Normal Amdeb 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Round', and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, clarity, modern utility, friendly tone, high impact, versatility, rounded, geometric, monoline, open apertures, smooth curves.
A heavy, monoline sans with rounded geometry and smooth, continuous curves. Counters are generous and largely circular/oval, giving letters like O, Q, and 0 a consistent, even rhythm. Terminals are mostly straight or softly sheared, with a few subtly angled cuts that add crispness without feeling sharp. Lowercase forms read as simple and sturdy with single-storey a and g, compact joins, and a straightforward, highly legible structure.
Best suited to headlines, branding, and short-to-medium text where strong presence and straightforward legibility are needed. The even stroke and open forms help it hold up well in UI labels, signage, and packaging, especially where a modern, friendly sans is desired.
The overall tone is modern and approachable, projecting clarity and confidence rather than formality. Its rounded construction and even color create a friendly, contemporary voice that feels at home in consumer-facing and digital contexts.
Designed to deliver a solid, contemporary sans voice with simple, rounded forms and dependable readability. The goal appears to be a versatile, high-impact style that stays clean and neutral while still feeling warm and approachable.
The numerals share the same rounded, sturdy construction as the letters; curves stay smooth while diagonals (notably in V/W/X/Y) remain clean and assertive. The shapes maintain consistent weight distribution, producing strong typographic color in text and clear silhouettes in display sizes.