Sans Normal Modah 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Geometos Max' by Graphite, 'EquipExtended' by Hoftype, 'Gardner Sans' by Lewis McGuffie Type, 'Modica' by Monotype, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, retro, bold, attention grabbing, approachable tone, display impact, playful branding, rounded, soft corners, bulky, bouncy, high impact.
A heavy, rounded sans with large, compact counters and smooth, swollen curves that give letters a solid, blocky presence. Stroke endings are generally softened, with round bowls and sturdy verticals producing a dense, poster-like texture. The uppercase shows broad, simple geometry with clean joins, while the lowercase introduces more idiosyncratic, slightly bouncy shaping (notably in letters like a, t, and y), adding character without becoming decorative. Numerals follow the same robust, circular construction, favoring strong silhouettes and tight interior space.
Best suited to short, high-impact text such as headlines, posters, logos, packaging, and bold signage where its rounded shapes can read clearly at size. It can also work for punchy editorial callouts or playful brand systems, but extended paragraphs will benefit from looser spacing to avoid a heavy, compact texture.
The overall tone is upbeat and approachable, with a toy-like softness that reads as friendly rather than severe. Its mass and rounded construction also push a confident, attention-grabbing energy that can feel retro or pop-leaning in headlines.
Likely designed as a friendly display sans that maximizes presence through mass and rounded geometry, while retaining clear letterforms for quick recognition. The goal appears to balance simple construction with a touch of quirky motion in the lowercase, giving it a distinctive, upbeat voice.
The font’s dark color and tight internal spaces reward generous tracking and adequate line spacing, especially in longer settings. The uneven, slightly quirky rhythm in some lowercase forms adds personality and can make it feel less purely neutral than typical geometric display sans styles.