Sans Normal Likey 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Jali Greek' and 'Jali Latin' by Foundry5, 'Neue Frutiger Cyrillic' and 'Neue Frutiger Paneuropean' by Linotype, 'Morandi' by Monotype, and 'LFT Iro Sans' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, assertive, upbeat, contemporary, friendly, impact, speed, emphasis, modern branding, display voice, rounded, oblique, compact, punchy, high-impact.
A heavy, rounded sans with a consistent oblique slant and broad, smooth curves. Strokes are thick and largely monoline, with soft terminals and compact internal counters that create strong, dark word shapes. The capitals feel wide and sturdy, while the lowercase is sturdy and slightly condensed in places, with simple, single-storey forms and minimal detailing. Figures are bold and blocky, matching the overall dense rhythm and maintaining clear silhouettes at display sizes.
Best suited to large-scale applications where impact matters: headlines, posters, campaign graphics, and sports or lifestyle branding. It also works well for short bursts of text on packaging, social graphics, and promotional materials, where the bold, slanted shapes help pull attention and convey momentum.
The overall tone is energetic and forceful, with a friendly, modern athletic feel. Its pronounced slant and tight spacing cues speed and urgency, while the rounded construction keeps it approachable rather than severe.
Likely designed as an attention-driven display sans that combines strong weight with rounded forms and an oblique stance to suggest motion. The simplified shapes and dense color prioritize immediate readability and visual punch over delicate detail.
The design favors solid silhouettes and simplified apertures, producing strong texture in paragraphs and very prominent emphasis in headlines. The oblique angle is consistent across letters and figures, and the rounded geometry gives the face a cohesive, uniform color.