Sans Superellipse Hadah 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'Brignell Square' by IB TYPE Inc., 'Neue Haas Unica' by Linotype, and 'Duran' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, clean, modern, approachable, impact, clarity, approachability, modernity, simplicity, rounded, soft-cornered, geometric, chunky, compact.
This typeface is a heavy, geometric sans with rounded-rectangle construction throughout. Curves resolve into soft corners rather than true circles, giving counters and bowls a squarish, superelliptical feel. Strokes are even and sturdy with minimal modulation, terminals are mostly blunt, and joins are clean, producing a steady, compact rhythm. Uppercase forms are broad and simplified, while the lowercase shows a single-storey a and g with generous, rounded counters and short, practical arms.
It performs best in headlines and short passages where its heavy, rounded geometry can carry personality and impact. The solid shapes and open counters also suit branding, packaging, and signage applications that need clarity with a friendly edge.
The overall tone is modern and friendly, with a confident, no-nonsense presence. Its softened geometry keeps it approachable and contemporary, balancing utilitarian clarity with a slightly playful warmth.
The design appears intended to deliver strong emphasis and high visibility while maintaining a soft, contemporary character. By basing forms on rounded rectangles and keeping stroke behavior uniform, it aims for consistent, scalable letterforms that feel both modern and approachable.
The numerals and capitals read as robust and signage-like, with wide, open shapes that hold together at display sizes. The round-rect counter shapes and consistent stroke weight create a cohesive texture in blocks of text, while the softer corners prevent it from feeling overly rigid.