Sans Normal Selon 4 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, editorial, signage, friendly, clean, casual, approachable, modern, everyday utility, approachable tone, legibility, modern simplicity, rounded, soft terminals, monoline, open counters, humanist.
A rounded, monoline sans with softly squared curves and gently tapered joins that keep strokes even and calm. Terminals are predominantly rounded, giving letters a smooth, continuous feel rather than crisp cut-offs. Uppercase forms stay simple and geometric in spirit, while lowercase introduces a more humanist rhythm with single-storey a and g and open, readable counters. Spacing appears moderately generous for the width, producing an airy texture in running text and clear separation in all-caps settings.
It works well for UI copy, product branding, and packaging where a friendly, contemporary sans is needed. The open counters and rounded terminals support readability in short paragraphs, captions, and headers, while the cohesive numeral set suits dashboards, labels, and general-purpose informational typography.
The overall tone is friendly and informal without becoming playful or decorative. Rounded endings and open shapes create a welcoming voice suited to contemporary, people-oriented communication. It reads as practical and uncomplicated, with a soft edge that avoids a stark corporate feel.
The design appears intended as a versatile everyday sans that balances straightforward geometry with softened edges for warmth. By keeping contrast minimal and forms open, it aims for dependable legibility while projecting an approachable, modern personality.
Distinctive details include a single-storey lowercase a and g, a softly hooked j with a round dot, and numerals that match the same rounded, even-stroke construction. The question mark and ampersand share the same smooth, monoline logic, reinforcing a consistent, approachable system across text and figures.