Sans Normal Itled 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'DX Rigraf' by Dirtyline Studio, 'Gremlin' by Hazztype, 'Jasan' by Storm Type Foundry, 'Matrice' and 'Radiate Sans' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, attention, approachability, modernity, clarity, rounded, blocky, compact apertures, soft corners, high impact.
A heavy, rounded sans with broad proportions and compact interior counters. Curves are built from smooth, nearly circular forms, while straight strokes end in clean, squared terminals that keep the silhouette sturdy. Letterforms show minimal modulation, with consistent stroke thickness and a stable, upright stance. The lowercase has a straightforward, geometric construction with a single-storey “a” and “g,” and the numerals follow the same bold, simplified rhythm with generous mass and tight apertures.
Best suited for display settings such as headlines, posters, logo wordmarks, packaging, and high-visibility signage where a strong, rounded presence is desirable. It can also work for short UI labels or calls to action when a friendly but forceful tone is needed, while longer paragraphs may feel dense due to the heavy color and compact apertures.
The overall tone is assertive and upbeat, projecting a contemporary, accessible voice. Its thick, rounded shapes feel friendly rather than severe, while the dense color and tight counters add a sense of urgency and impact suited to attention-grabbing messaging.
The font appears designed to deliver maximum visual presence with a soft-edged, geometric feel—combining robust strokes and rounded construction to balance impact with approachability. Its simplified, consistent forms prioritize bold readability and a cohesive, modern texture across letters and numerals.
The design emphasizes solid exterior shapes over internal detail, so small sizes may fill in visually as counters and openings tighten. The sample text shows strong line-to-line texture and consistent color, making it well-suited to short, bold statements where clarity comes from silhouette and weight.