Sans Normal Oglo 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Cedora' by Lafontype and 'Binate' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, clean, impact, approachability, clarity, modernity, brand voice, rounded, geometric, sturdy, open, smooth.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Counters are generous and largely circular/oval, while joins and terminals stay clean and un-fussy, keeping the overall texture even and solid. The uppercase has a strong, stable presence with simple geometry, and the lowercase maintains clear forms with rounded bowls and a compact, utilitarian rhythm. Numerals are similarly robust and round, designed to hold up at large sizes and in high-impact settings.
Best suited for headlines, posters, and brand marks where a strong, rounded sans can deliver immediate impact. It also works well for packaging and signage that need clear, friendly letterforms and sturdy numerals at varying viewing distances.
The overall tone is bold and approachable, combining a contemporary, no-nonsense voice with friendly rounded forms. It reads as assertive and attention-grabbing without feeling sharp or aggressive, making it well suited to energetic, upbeat branding.
Designed to deliver maximum visual presence with simple, rounded geometry and clear internal spaces. The emphasis appears to be on legibility at large sizes, a contemporary feel, and a confident, approachable voice for high-visibility typography.
Round letters like O/C/G and the bowls in B/P/R emphasize a near-circular construction, while angled forms (A, K, V, W, X, Y) keep crisp, straightforward diagonals. The punctuation and text sample show strong word-shapes and a dense typographic color that favors display use over delicate typographic nuance.