Sans Normal Ugbuy 10 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, editorial, modern, clean, neutral, technical, friendly, versatility, clarity, system design, modernity, legibility, geometric, monolinear, open apertures, rounded terminals, stable rhythm.
A clean geometric sans with evenly weighted strokes and a calm, consistent rhythm. Curves are built from near-circular bowls and smooth arcs, paired with straight-sided stems and crisp joins. Counters are generous and apertures stay open, keeping forms clear in both uppercase and lowercase. Terminals are largely straight or gently rounded, and the overall spacing reads even and controlled in running text.
Well suited to interface typography and product design where clarity and consistency are important, as well as contemporary branding that benefits from a clean, constructed voice. It also performs nicely in headings and short editorial passages, and can work for signage or wayfinding where open shapes and steady spacing help readability.
The tone is modern and neutral, leaning practical and “design-system” in spirit. Its restrained geometry and steady spacing feel straightforward and trustworthy, with just enough roundness to avoid looking cold or overly industrial.
The design appears intended as a general-purpose geometric sans: a versatile, contemporary workhorse with balanced proportions, clear counters, and a controlled, system-friendly rhythm that stays composed in both display and text settings.
Uppercase shapes emphasize simple, constructed geometry, while lowercase maintains clarity through open counters and uncomplicated silhouettes. Numerals follow the same rational construction, with rounded forms and uncomplicated curves that match the letterforms’ overall cadence.