Sans Normal Velek 6 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella Rounded' by Emtype Foundry (names referenced only for comparison).
Keywords: branding, packaging, advertising, editorial, ui text, friendly, casual, modern, approachable, clean, approachability, readability, contemporary tone, expressive slant, rounded, humanist, soft terminals, open apertures, lively rhythm.
A slanted sans with smooth, rounded forms and low stroke modulation. Curves are generous and even, with open counters and apertures that keep letters clear in text. Terminals are mostly soft and slightly tapered rather than abruptly cut, giving strokes a gentle, flowing finish. Proportions feel balanced with a moderate x-height and comfortable spacing, and the overall rhythm is steady but lively due to the consistent italic lean.
Well suited to branding and packaging that want a friendly, contemporary voice, as well as advertising or editorial settings where italic emphasis is a constant part of the look. It can also work for UI labels, short paragraphs, and product copy where a softer, more approachable sans is preferred.
The tone is informal and welcoming, combining modern simplicity with a lightly human touch. Its rounded shapes and easy slant suggest motion and friendliness rather than strict formality, making it feel conversational and upbeat.
The design appears intended to deliver an everyday italic sans that stays readable while adding warmth and momentum. Its rounded construction and open forms aim for clarity in continuous text while maintaining a distinctive, personable voice.
Uppercase shapes stay straightforward and legible, while the lowercase introduces more personality through single-storey forms and rounded joins. Numerals follow the same smooth, open construction, reading clearly and matching the text color without calling attention to themselves.