Sans Normal Vedov 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' and 'Dexa Pro Variable' by Artegra, 'Muller' and 'Muller Next' by Fontfabric, 'MVB Embarcadero' by MVB, and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: branding, editorial, packaging, ui text, posters, friendly, casual, approachable, modern, informal, approachability, readability, everyday use, contemporary tone, rounded, soft terminals, humanist, monolinear, open counters.
A slanted, monolinear sans with rounded joins and softly finished terminals. Curves are broad and clean, with open counters and a gentle, humanist rhythm rather than rigid geometry. The italic stance is consistent across capitals, lowercase, and numerals, giving the set a smooth forward motion. Proportions feel balanced with slightly lively widths across letters, and shapes like the single-storey “a” and “g” reinforce an uncomplicated, contemporary construction.
Works well for contemporary branding and packaging that needs a warm, casual tone, as well as editorial pull quotes and short-to-medium passages where a slanted emphasis is desirable. It can also suit UI labels or product copy when a friendly, non-corporate voice is needed, and scales up effectively for posters or headlines thanks to its clean, open shapes.
The overall tone is friendly and conversational, with a relaxed, easygoing character. The steady slant adds energy without becoming aggressive, making the voice feel modern and accessible rather than technical or formal.
The design appears intended to provide an approachable italic sans for everyday communication—combining straightforward letter construction with soft rounding and a consistent forward slant to convey ease and momentum.
Uppercase forms stay simple and rounded (notably in C/G/O/Q), while lowercase shows clear, open apertures that support quick recognition in running text. Numerals keep the same soft, slightly angled feel, reading comfortably alongside letters in mixed content.