Slab Contrasted Ughu 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gold' by FontMesa, 'Pragmatica Slab Serif' by ParaType, and 'Huemul Slab' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, confident, industrial, retro, editorial, sturdy, impact, authority, vintage print, display clarity, sturdiness, blocky, heavyweight, bracketless, compact, ink-trapless.
A heavyweight slab-serif with broad, squared letterforms and assertive, rectangular serifs. Strokes are largely uniform with only modest internal modulation, producing a dense, even color in text. Counters are relatively open for the weight, while terminals and joins are blunt and squared-off, giving the design a strongly constructed, poster-like silhouette. The lowercase is robust and straightforward, with single-storey forms where expected and a consistently chunky rhythm across words.
Best suited to large-scale applications where weight and presence are an advantage, such as headlines, posters, brand marks, packaging fronts, and signage. It can also work for short editorial callouts or subheads when a strong, vintage-leaning voice is desired.
The overall tone is bold and unapologetic, projecting durability and authority. Its chunky slabs and blocky geometry evoke vintage printing, collegiate signage, and industrial labeling—confident rather than delicate or refined.
The design appears intended to deliver maximum impact with a sturdy slab-serif voice, prioritizing bold readability and a classic, print-forward character for display typography.
In the sample text the type holds together as a dark, continuous texture with strong word shapes, favoring impact over finesse. The slab serifs remain prominent at text sizes, contributing to a firm baseline and a pronounced horizontal emphasis.