Sans Normal Afray 3 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, dynamic, confident, sporty, modern, assertive, emphasis, motion, impact, clarity, modernity, oblique, geometric, rounded, compact, high-impact.
This is an oblique, geometric sans with thick, even strokes and rounded curves that keep counters open and legible. The forms lean consistently to the right, with a brisk forward rhythm and clean, largely monoline construction. Uppercase shapes are compact and sturdy, with simplified terminals and minimal detailing; lowercase follows the same logic, pairing single-storey-style simplicity with smooth bowls and a clear, utilitarian build. Numerals match the set’s forward-leaning stance and maintain consistent weight and curvature for a cohesive texture in lines of text.
It performs best where impact and momentum are desirable: headlines, advertising, sports or event graphics, packaging callouts, and bold brand wordmarks. It can also work for short UI labels or navigation elements when a strong, forward-leaning emphasis is needed, though its dense color favors larger sizes and shorter runs of text.
The overall tone is energetic and purposeful, projecting speed and decisiveness without feeling flashy. Its smooth geometry and strong silhouettes read as contemporary and pragmatic, with a slightly athletic, headline-driven voice.
The design appears intended to deliver a strong, modern sans voice with an inherent sense of motion, combining geometric clarity with an oblique stance for emphasis. It prioritizes bold presence and quick recognition, aiming for contemporary display utility across branding and promotional contexts.
The italic angle is pronounced enough to be a defining feature, creating a continuous sense of motion across words. Rounded joins and generous curves help prevent the heavy weight from feeling harsh, while tight, efficient shapes keep the typographic color dense and punchy.