Sans Normal Irlu 9 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Chella' by Melvastype and 'Adesso' by Présence Typo (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, branding, playful, friendly, chunky, soft, cheerful, display impact, approachability, playfulness, softness, informality, rounded, bubbly, blunt, compact, cartoonish.
A heavy, rounded sans with compact counters and generously curved outer shapes. Strokes stay thick and steady, with soft terminals and subtly irregular, hand-cut modulation that makes verticals and curves feel slightly wavy rather than perfectly geometric. The proportions are broad with a low-to-moderate aperture in letters like C, S, and e, and many forms appear slightly top-heavy due to large bowls and short joins. Details like the single-storey a and g, round i/j dots, and bulbous numerals reinforce the chunky, friendly construction and strong color on the page.
Best suited for display uses where a strong, friendly voice is needed: posters, headlines, product packaging, event promos, and playful brand marks. It can work for short bursts of text such as pull quotes or labels, but extended paragraphs will benefit from generous size and spacing to avoid crowding in the counters.
The overall tone is upbeat and approachable, with a bouncy, humorous character that reads as casual and informal. Its soft edges and stout shapes suggest a kid-friendly, snackable aesthetic—more playful than corporate—while still staying legible at display sizes.
The design appears intended to deliver maximum visual impact with soft, rounded forms and a subtly hand-made wobble, creating an approachable display sans for fun-forward messaging. It prioritizes bold presence and character over minimalism, aiming for immediate recognition and warmth.
In text settings the dense weight and tight interior space make the rhythm feel bold and energetic; larger sizes help preserve letter differentiation in closed shapes such as a, e, s, and 8. The slightly irregular curvature adds personality without turning into a novelty script, keeping a clear sans structure throughout.