Slab Unbracketed Dama 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Hockeynight Serif' by XTOPH and 'Winner' by sportsfonts (names referenced only for comparison).
Keywords: editorial, packaging, posters, branding, signage, industrial, utilitarian, typewriter, collegiate, mechanical, robustness, legibility, industrial tone, labeling, slab serif, square serif, unbracketed, angular, octagonal rounds.
A sturdy slab-serif with squared, unbracketed serifs and largely even stroke weight. Curves are treated with an angular, chamfered logic—rounds often appear slightly octagonal, especially in bowls and figures. Letterforms are fairly compact with a strong vertical rhythm, modest contrast, and crisp terminals that emphasize a constructed, machined feel. The lowercase is straightforward and readable, with a single-storey a and simple, upright forms that keep texture consistent in text.
Well-suited to editorial text that needs a firm, authoritative voice, as well as packaging and branding where a rugged, utilitarian serif can carry headlines and subheads. It also fits posters, wayfinding, and label-style applications that benefit from its squared structure and consistent texture.
The overall tone is practical and workmanlike, evoking labels, forms, and mechanical or industrial signage. Its blocky details and squared serifs also lend a subtle collegiate/heritage flavor, while the angular rounding adds a no-nonsense, engineered character.
The design appears aimed at delivering a robust, highly legible slab-serif with an engineered geometry—combining square serifs and chamfered curves to produce a durable, industrial typographic tone for both display and text settings.
In the sample text, the face holds together well at paragraph sizes, producing a dense, steady color. Numerals and capitals share the same squared-corner motif, reinforcing a cohesive, stamp-like impression that feels disciplined rather than decorative.