Sans Superellipse Hokim 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Arkit' by CAST, 'Foro Sans' by Hoftype, 'Prelo Pro' by Monotype, 'Byker' by The Northern Block, and 'Ranelte' by insigne (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, playful, impact, approachability, modernity, clarity, rounded, blocky, compact, soft-cornered, sturdy.
This typeface uses heavy, even strokes and soft-cornered geometry throughout, with round forms built from squarish curves rather than perfect circles. Curves transition into straights with smooth, enlarged radii, producing a compact, blocky silhouette and a strong, steady rhythm. Counters are relatively tight for the weight, while terminals stay blunt and clean, keeping the overall texture dense and graphic. Numerals and capitals feel robust and poster-ready, with consistent rounding and minimal modulation across the set.
Best suited to short-to-medium display settings where a strong silhouette and dense color are desirable—headlines, brand marks, packaging callouts, posters, and bold signage. It can work in brief UI labels or badges when large enough to preserve counter clarity, but it is primarily a display-forward choice.
The overall tone is bold and approachable: assertive enough for attention-grabbing headlines, but softened by rounded shapes that feel friendly and contemporary. Its squarish curves add a slightly playful, techy flavor without becoming quirky or decorative.
The design appears intended to deliver maximum impact with a friendly edge, combining a heavy, straightforward structure with consistently rounded geometry. The superelliptical shaping suggests a goal of modern, product-like clarity—strong presence without sharpness.
In the text sample the weight creates a dark, continuous typographic color, emphasizing impact over delicacy. The squarish rounding is especially noticeable in O-like shapes and curved joins, giving the font a distinctive “rounded-rectangle” character that reads as modern and engineered.