Sans Normal Okgus 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, ui labels, friendly, modern, confident, clean, approachable, clarity, modern neutrality, strong presence, friendly tone, geometric, rounded, compact, solid, high legibility.
This sans shows sturdy, monolinear strokes with broadly rounded bowls and smooth, continuous curves. Proportions lean compact, with generous counters that keep forms open despite the heavy weight. Terminals are mostly plain and squared-off, and joins are clean with minimal modulation, giving letters a crisp, contemporary rhythm. The lowercase is straightforward and highly readable, with simple i/j dots and a single-storey “g” paired with a single-storey “a,” reinforcing a geometric, contemporary construction.
Best suited to headlines and short-to-medium blocks where a strong, clean sans voice is needed. Its open counters and compact rhythm make it effective for branding, packaging, and signage, and it can also work well for UI labels and interface headings where clear shapes and a firm presence are important.
The overall tone is friendly and modern, combining a solid, confident presence with an approachable softness from its rounded geometry. It reads as straightforward and functional rather than expressive, making it feel dependable and contemporary in a wide range of settings.
The design appears intended as a contemporary, broadly useful sans that prioritizes clarity and a strong visual footprint. Its rounded geometric construction and restrained details suggest a goal of delivering an approachable modern tone while remaining neutral enough for general-purpose display and interface applications.
Numerals are large and sturdy with clear silhouettes, and round characters (O/C/G/Q/0/8/9) keep a consistent circular logic. Diagonals in A/V/W/X/Y/Z are clean and stable, helping the face stay crisp at display sizes while maintaining clarity in text.