Sans Normal Omlig 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'CF Asty' by Fonts.GR, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Pulp Display' by Spilled Ink, and 'Soleil' by TypeTogether (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, approachable, clarity, impact, modernity, accessibility, simplicity, geometric, rounded, monolinear, open apertures, high legibility.
A heavy, geometric sans with largely monolinear strokes and rounded curves. Counters are generous and mostly circular/oval, giving letters like O, C, and G a clean, constructed feel. Terminals are generally straight and crisp, with smooth joins and consistent stroke thickness, producing a stable, even texture in text. Lowercase forms are simple and functional with a two-storey “a” and open shapes that read clearly at display and large text sizes.
Best suited for headlines and short-to-medium blocks where a strong, clean presence is needed—such as branding, editorial titling, posters, signage, and packaging. Its open forms and steady rhythm also make it effective for UI labels and dashboard-style typography when used at comfortable sizes.
The overall tone is contemporary and friendly, combining a straightforward, utilitarian structure with softened roundness. It feels confident and direct without becoming harsh, making it well suited to messaging that aims to be clear, inclusive, and modern.
The design appears intended to deliver a clear, contemporary sans with geometric construction and high visual impact. It prioritizes legibility and consistency across letters and numerals while maintaining an approachable, rounded character for broad, modern applications.
Spacing appears even and controlled, supporting a solid rhythm in all-caps settings. Numerals are sturdy and prominent, matching the weight and geometry of the letters for consistent emphasis in headings and callouts.