Sans Superellipse Hurak 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Korolev' by Device, 'FF Good' by FontFont, 'Neusa Neu' by Inhouse Type, 'Posting Sans' by K-Type, 'Tolyer' by Typesketchbook, 'Cervo Neue Condensed' by Typoforge Studio, and 'Herd' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, sporty, retro, impact, approachability, geometric consistency, display clarity, rounded, blocky, compact, soft corners, sturdy.
A heavy, rounded sans with squarish counters and softened corners that create a superellipse-like geometry. Strokes are monoline and dense, with compact apertures and large interior spaces that stay open despite the weight. Terminals are blunt and clean, and the overall rhythm feels even and stable, with slightly boxy curves on letters like C, G, O, and S and a strong, upright stance across the set. Numerals match the same chunky, rounded-rectangle construction for a consistent, signage-friendly texture.
Well-suited for bold headlines, posters, and display typography where impact and clarity are priorities. It also fits branding, packaging, and signage that benefit from a sturdy, rounded tone, especially in short labels, callouts, and large-scale text.
The font reads as assertive and approachable at the same time—loud, friendly, and straightforward rather than formal. Its rounded block forms give it a playful, sporty energy with a subtle retro/poster feel, suited to attention-grabbing messaging.
The design appears intended to deliver maximum presence with a softened, geometric construction—combining high visual weight with rounded, superelliptical forms to keep the tone approachable. Its consistent structure across letters and numerals suggests a focus on cohesive, modern display use rather than delicate text typography.
At larger sizes the face produces a strong, dark typographic color with minimal delicacy, making it effective for short phrases and headlines. The tight openings and thick joins suggest it will look best with a bit of breathing room in tracking and line spacing when used in longer settings.