Sans Normal Orlut 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Transit' by FontFont, 'Neue Frutiger Cyrillic' and 'Neue Frutiger Paneuropean' by Linotype, 'Interval Next' by Mostardesign, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, bold, friendly, modern, confident, playful, impact, clarity, modernity, approachability, simplicity, rounded, blocky, geometric, compact, high-impact.
A heavy, geometric sans with broad, rounded bowls and firm, squared-off terminals that keep the letterforms compact and highly legible. Curves are built from clean circular/elliptical shapes, while straight strokes stay uniform and sturdy, producing a consistent, low-modulation texture. Counters are relatively tight and apertures are modest, giving the face a dense, punchy rhythm in both uppercase and lowercase. Numerals follow the same robust construction, with simplified shapes and strong vertical presence.
Best suited for headlines, logos, and short, high-impact copy where its dense weight and geometric clarity can do the work. It also performs well on posters, packaging, labels, and wayfinding or signage applications that benefit from bold, simplified forms at a glance.
The overall tone is assertive and energetic, with a friendly, contemporary feel driven by its rounded geometry and thick strokes. It reads as straightforward and attention-grabbing rather than delicate, making it well suited to bold, upbeat messaging.
The design appears intended to deliver maximum presence with a clean, geometric construction, prioritizing clarity and immediacy over finesse. Its rounded shapes and sturdy proportions suggest a focus on modern display typography that remains approachable and readable.
Uppercase forms feel stable and architectural, while the lowercase maintains a compact, single-storey feel in key letters (notably the geometric, closed constructions), reinforcing a cohesive, modern voice. In longer text the weight creates a strong color, so spacing and line breaks become important to avoid an overly dark block.