Sans Superellipse Harud 1 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Panton' and 'Panton Rust' by Fontfabric, and 'Neusa Neu' by Inhouse Type (names referenced only for comparison).
Keywords: branding, headlines, ui, posters, packaging, modern, friendly, clean, tech, confident, clarity, modernization, approachability, system design, impact, rounded, geometric, sturdy, crisp, compact.
This typeface is a heavy, geometric sans with rounded-rectangle construction and consistently thick strokes. Curves are broad and smooth, corners are softened, and counters tend toward squarish ovals, producing a superelliptical rhythm across letters like O, C, and D. Proportions are stable and compact, with wide, flat terminals on horizontals and a generally even texture in text. The lowercase uses single-storey a and g, a short-shouldered r, and a straightforward, utilitarian t, reinforcing a simple, engineered feel. Numerals are robust and legible, with the 0 and 8 showing large, rounded counters and a clear distinction among forms.
It is well suited to branding and identity work where a bold, contemporary voice is needed, as well as headlines, posters, and packaging that benefit from strong silhouette clarity. The rounded geometry and sturdy forms also make it a good candidate for UI labels, navigation, and product interfaces where compact, high-contrast letterforms improve quick scanning.
The overall tone is contemporary and approachable, balancing a tech-forward geometry with friendly rounding. Its weight and compactness give it a confident, high-impact presence that feels suited to modern interfaces and brand systems without becoming decorative.
The design appears intended to deliver a modern geometric sans with softened, superelliptical forms—prioritizing clarity, consistency, and a friendly, system-ready aesthetic. The simplified lowercase structures and sturdy numerals suggest an emphasis on straightforward communication in high-impact typographic roles.
Stroke joins stay clean and controlled, and the rounded-square logic carries through consistently in bowls, dots, and punctuation. The sample text shows strong word-shape coherence and a solid color on the page, suggesting reliable performance for short-to-medium reading in heavier settings.