Slab Contrasted Rovi 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Serifa EF' by Elsner+Flake, 'Publica Slab' by FaceType, 'Equip Slab' by Hoftype, 'Egyptian Slate' by Monotype, 'Pragmatica Slab Serif' by ParaType, 'Pepi/Rudi' by Suitcase Type Foundry, 'Palo Slab' by TypeUnion, and 'Clinto Slab' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, confident, retro, editorial, collegiate, hearty, impact, heritage, stability, headline clarity, brand presence, blocky, bracketed, ink-trap hint, high impact, soft corners.
A heavy, block-forward slab serif with broad proportions and compact counters. Strokes are strongly vertical with squared terminals and chunky, bracketed slabs that read as sturdy and deliberate. Curves are generously rounded, while joins and inner corners show subtle notch-like shaping that adds texture and helps keep counters open at bold sizes. The rhythm is steady and emphatic, with short ascenders/descenders and a robust, even color across words.
Best suited for headlines, posters, and short blocks of copy where mass and clarity are priorities. It also fits branding applications that benefit from a classic, collegiate or workwear-like sturdiness—such as packaging, labels, signage, and identity marks—especially at medium to large sizes.
The overall tone is assertive and old-school, evoking classic headline typography with a warm, familiar presence. It feels dependable and loud without becoming sharp or aggressive, making it well suited to statements that should sound confident and established.
The design appears intended to deliver maximum impact with a traditional slab-serif structure, balancing broad shapes and substantial serifs for strong legibility and a recognizable, vintage-leaning voice in display settings.
Uppercase forms are particularly architectural and stable, while lowercase maintains the same weight and squareness for a cohesive, poster-friendly voice. Numerals match the letterforms’ sturdy geometry and appear designed to hold up in dense, high-contrast compositions.