Sans Contrasted Supu 10 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'FF Signa' and 'FF Signa Round' by FontFont (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sportswear, assertive, industrial, sporty, retro, punchy, impact, display legibility, utilitarian feel, retro sport, blocky, compact, square-cut, ink-trap, angular.
A heavy, block-driven sans with broad proportions and squared counters, softened by rounded curves in letters like O and C. Strokes show visible contrast through tapered joins and sharp internal cut-ins, creating a chiseled look rather than a purely monoline build. Terminals are mostly flat and horizontal, with frequent wedge-like notches at joins (notably in S, J, and the diagonals of K and Y) that read as subtle ink-trap or stencil-style cutouts. The lowercase is sturdy and compact with single-storey a and g, short ascenders, and chunky bowls; numerals are similarly robust with wide forms and simplified detailing.
Best suited to display applications where impact and immediacy matter—posters, large headlines, logo wordmarks, and packaging. It also fits sports and industrial-themed branding, and short emphatic copy where the notched joins add character without requiring fine detail.
The overall tone is confident and high-impact, with an industrial, poster-ready energy. The angular cut-ins and squared silhouettes add a slightly retro, workwear/sports flavor while keeping the voice modern and direct.
The likely intention is to deliver a high-impact sans for display typography that stays legible under heavy weight by using squared geometry, open counters, and strategic cut-ins at joins. It aims for a bold, engineered personality that feels contemporary while nodding to retro athletic and utilitarian signage aesthetics.
The design emphasizes dense color and strong silhouette recognition at display sizes; the join cut-ins create texture across words and help prevent dark spots in tight, heavy settings. Round forms remain generous, keeping counters open despite the weight, while diagonals and corners introduce a crisp, engineered rhythm.