Sans Normal Ishi 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Litho Display' by Arkitype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, punchy, playful, retro, friendly, loud, impact, approachability, display readability, bold branding, rounded, soft corners, bulky, compact counters, cartoonish.
A heavy, rounded sans with squat proportions and broad, blocky strokes. Curves are built from smooth, circular forms, while terminals and joins read as slightly softened rather than sharp, giving the shapes a cushiony feel. Counters are relatively tight for the weight, and apertures tend to be small, producing a dense, poster-ready texture. The lowercase is sturdy and simple, with single-storey forms and short extenders; the numerals follow the same chunky, rounded construction for a cohesive set.
Best suited for headlines, posters, packaging, and brand marks where a thick, rounded silhouette can carry the message at a glance. It also works well for playful signage, event promos, and merchandise graphics, especially when set large with ample leading to balance its dense color.
The overall tone is bold and upbeat, with a playful, somewhat retro display energy. Its inflated shapes and tight counters create a confident, attention-grabbing voice that feels friendly rather than severe, leaning toward pop graphics and cartoon-adjacent branding.
Likely intended as a high-impact display sans that combines wide, rounded geometry with compact counters to maximize presence in titles and branding. The softened corners and simple lowercase aim to keep the tone approachable while still delivering strong visual weight.
Spacing appears generous enough to keep the dense forms from clogging, but the heavy ink coverage and compact interior spaces make it visually dominant at any size. The design favors strong silhouettes and simple construction over delicate detail, which helps it hold together in large headlines and short bursts of text.