Sans Normal Uhgot 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, clean, friendly, technical, impact, clarity, modernity, brand utility, legibility, geometric, rounded, high-clarity, crisp, monolinear.
A sturdy sans with broad proportions and a largely geometric construction. Strokes are consistently heavy with clean, straight terminals and smooth, round bowls, producing strong silhouettes and even color in text. Counters are generous and open, especially in letters like C, O, and e, aiding clarity at display sizes. The lowercase shows a single-story a and g, a compact shoulder on r, and a straightforward, unembellished rhythm overall; diagonals (V, W, X, Y) are sharp and stable, while curves remain circular and controlled.
Well suited to headlines, branding systems, and short-to-medium display copy where impact and legibility are priorities. It should perform particularly well in signage, packaging, and UI/marketing graphics that benefit from clear, geometric letterforms and a confident typographic voice.
The tone is contemporary and self-assured, with a friendly approachability coming from its rounded geometry and open counters. Its weight and width give it a punchy, headline-forward presence that reads as modern branding and product-oriented rather than calligraphic or decorative.
The design appears intended as a robust, modern sans that delivers strong presence with minimal stylistic noise. Its geometric shapes, open counters, and consistent stroke behavior suggest a focus on clarity and brand-friendly versatility in display contexts.
Distinctive details include a Q with a small internal tail, a flat-topped 1 with a simple stem, and numerals that feel built from the same rounded-rectangle logic as the letters. Spacing appears comfortable for large sizes, and the heavy strokes create strong emphasis even in mixed-case sentences.