Sans Normal Isko 2 is a very bold, very wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, branding, playful, punchy, retro, loud, quirky, impact, retro display, attention, distinctiveness, rounded, soft corners, bulky, compact counters, display.
A heavy, geometric sans with broad proportions and rounded, almost inflated curves. Strokes are thick and confident with crisp, clean edges, while counters are relatively tight, giving letters a dense, poster-like presence. Many forms show slightly flattened or sheared terminals and notched joins that add a distinctive, constructed feel. Spacing is compact in running text, and the overall rhythm is driven by large, dark shapes with minimal interior whitespace.
Best suited for headlines and short display copy where its dense weight and wide set can command attention. It works well for branding, logos, packaging, and promotional graphics that want a bold, playful personality, and it can create striking wordmarks at large sizes. In long text or small sizes, the tight counters and heavy mass may reduce clarity.
The tone is bold and playful, leaning toward retro display aesthetics that feel energetic and slightly eccentric. Its chunky silhouettes and quirky details create a friendly, attention-grabbing voice suited to expressive headlines rather than quiet, neutral typography.
The design appears intended as a high-impact display sans that prioritizes strong silhouette and immediate readability at large sizes, with added quirky cuts and softened geometry to differentiate it from purely neutral grotesks. It’s built to create a memorable texture in titles and branding while maintaining a consistent, geometric foundation.
Round letters (like O, C, G) read as strong, sculpted shapes with small apertures, while diagonals (V, W, X, Y) appear sturdy and slightly stylized, reinforcing the font’s graphic, logo-like character. Numerals are similarly hefty and designed to match the same compact, high-impact texture in blocks of text.