Slab Square Sudul 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Umba Slab' by TypeThis!Studio (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, confident, retro, collegiate, lively, emphasis, display impact, vintage tone, readable italic, brand presence, slab serif, bracketless, oblique, sturdy, crisp.
This typeface is a slanted slab serif with sturdy, square-shouldered serifs and mostly uniform stroke weight. The forms are broad and open, with a lively rightward lean and a slightly springy rhythm that comes from the italic construction. Serifs read as firm, flat blocks with minimal bracketing, while curves stay smooth and full, keeping counters generous and legible. Overall spacing and proportions feel expansive rather than condensed, giving the letters room to breathe in both uppercase and lowercase.
It works especially well for headlines, pull quotes, and poster typography where an italic voice and strong slabs can carry visual weight without needing heavy contrast. The broad proportions also suit branding and packaging that benefit from a confident, vintage-leaning wordmark feel, and it can support editorial applications where a distinctive italic slab is needed for emphasis.
The font projects a confident, energetic tone—part editorial italic, part vintage sign and sports lettering. Its bold, square serifs add authority, while the slant keeps it conversational and dynamic. The overall impression is friendly but assertive, with a classic, slightly nostalgic flavor.
The design appears intended to blend the punch and stability of slab serifs with the motion and emphasis of an italic, creating a display-friendly voice that remains readable. Its broad stance and crisp slab terminals suggest a focus on strong presence in titles and branded phrases rather than understated text color.
Numerals are clear and sturdy with the same slabbed finishing and italic forward motion, making them feel consistent alongside text. The slanted caps and robust serifs create strong word shapes, especially in short phrases and headings where the angled rhythm becomes a defining feature.