Sans Normal Arrik 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Arpona Sans' by Floodfonts, 'Muller Next' by Fontfabric, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui, branding, headlines, signage, editorial, modern, clean, neutral, friendly, tech, versatility, legibility, modernity, clarity, geometric, rounded, crisp, open, minimal.
This sans serif shows predominantly geometric construction with broad, open counters and smoothly rounded bowls. Strokes are even and steady with minimal modulation, and terminals are generally clean and straight, giving a crisp, contemporary silhouette. Curves are generous and circular in letters like C, G, O, and e, while diagonals in A, V, W, X, and Y are sharp and consistent. The lowercase is simple and highly legible, with a single-storey a and g, a compact r, and a straightforward t with a short crossbar; figures are similarly plain and modern with an open-top 4 and rounded 0, 6, 8, and 9.
It suits interface typography, product branding, and contemporary headings where a clean, geometric voice is desired. The open shapes and straightforward lowercase also make it a solid choice for signage and short editorial passages, especially at display and subhead sizes.
The overall tone is modern and matter-of-fact, with a calm neutrality that reads as contemporary and approachable rather than expressive. Its rounded geometry adds a subtle friendliness, while the crisp joins and consistent rhythm keep it feeling professional and technology-adjacent.
The design intent appears to be a versatile geometric sans that prioritizes clarity and a contemporary feel, pairing simple construction with rounded forms for an approachable, modern voice.
Spacing appears comfortable and even in the sample text, supporting clear word shapes at larger sizes. The design leans on circular forms and open apertures, which helps maintain clarity in dense lines and mixed-case settings.