Sans Normal Tyliw 6 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Epoca Classic' by Hoftype; 'Charpentier Sans Pro' by Ingo; 'Hisham', 'Optima', and 'Optima Nova' by Linotype; 'Alinea Incise' by Présence Typo; 'Reba Samuels' by Samuelstype; 'Columbia Serial' by SoftMaker; and 'Classico' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, retro, punchy, headline, impact, approachability, display clarity, brand presence, soft corners, open counters, high impact, sturdy, rounded terminals.
A heavy, compact-feeling sans with broad proportions and softly rounded geometry. Strokes are thick and steady with subtly tapered joins and terminals that feel slightly sheared rather than purely geometric. Curves are generous and smooth, counters stay fairly open for the weight, and verticals dominate to give the face a sturdy, poster-like rhythm. The lowercase is simple and blocky, with a single-storey a and g, and short ascenders/descenders that keep texture dense and even.
Best suited to headlines, short copy, and large-format applications where mass and clarity are an advantage—posters, signage, packaging, and brand marks. It can work for subheads and callouts, but its dense color makes it less ideal for long passages at small sizes.
The overall tone is bold and approachable, with a vintage advertising flavor. It reads as energetic and assertive without becoming harsh, thanks to its rounded forms and open interior spaces. The result is a friendly, high-impact voice suited to attention-grabbing typography.
The design appears intended to deliver maximum impact with a friendly, rounded sans voice—prioritizing bold silhouettes, clear counters, and an even, confident texture for display-driven typography.
Capitals have strong, stable silhouettes and relatively wide bowls, while diagonals and curved letters show slight optical tapering that adds warmth. Numerals are hefty and highly legible at display sizes, matching the same rounded, robust construction.