Sans Normal Lomus 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'Salma Alfasans' by Alifinart Studio, 'Albra' by BumbumType, 'FBS Poffen' by Febspace Studio, 'Monto Grotesk' by Lucas Tillian, 'Helvetica Now' by Monotype, and 'Glimp' by OneSevenPointFive (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, confident, energetic, friendly, impact, motion, attention, modernity, approachability, oblique, soft corners, rounded, bulky, high impact.
A heavy, oblique sans with broad proportions and compact internal counters. Strokes are consistently thick with smoothly rounded joins and terminals, giving the letters a soft, inflated solidity rather than sharp-edged geometry. Curves are generous and uniform, while diagonals and bowls keep a steady rhythm that reads cleanly at display sizes. Numerals follow the same sturdy, rounded construction, with an overall emphasis on mass and momentum.
This style works best in headlines, posters, and large-format typography where its mass and slant can create strong emphasis. It also suits sporty or high-energy branding, promotional graphics, and packaging where quick readability and visual punch are priorities.
The overall tone is bold and forward-leaning, suggesting speed and assertiveness while staying approachable due to the rounded shaping. It feels contemporary and energetic, with a slightly playful, high-impact presence suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a smooth, modern feel—combining forward motion from the slant with rounded, sturdy forms that maintain clarity under heavy stroke weight.
Spacing appears comfortably open for a design of this weight, helping prevent letters from clumping in tight settings. The slant is consistent across caps, lowercase, and figures, creating a cohesive, continuous motion in text lines.