Hollow Other Atba 3 is a very bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Oktah Round' by Groteskly Yours, 'Averta Standard PE' by Intelligent Design, 'Calima' and 'Linotte' by JCFonts, and 'JAF Domus Titling' by Just Another Foundry (names referenced only for comparison).
Keywords: headlines, logos, packaging, kids, posters, playful, cartoon, bubbly, whimsical, retro, display impact, friendly tone, novelty styling, decorative texture, rounded, soft, chunky, puffy, ink-trap-like.
A chunky rounded sans with inflated, blobby silhouettes and softened corners throughout. Strokes are heavy and compact, with noticeable irregular interior knockouts and small highlight-like cut-ins that create a hollowed, high-contrast feel inside otherwise solid forms. Counters tend to be small and round, terminals are bulbous, and diagonals (V/W/X/Y) stay thick and cushioned rather than sharp. Spacing and widths vary by character, giving the alphabet a lively rhythm while maintaining consistent overall weight and curvature.
Best suited to attention-grabbing display settings such as posters, packaging, playful branding, and short headlines where the rounded mass and interior cutouts can be appreciated. It can also work for children’s materials or informal signage, but is less suited to long passages at small sizes due to its dense texture and tight counters.
The overall tone is cheerful and toy-like, with a bubbly, hand-finished personality that reads as friendly and comedic. The internal cutouts add a shiny, candy-coated impression that nudges it toward playful display rather than utilitarian text.
The design appears intended to deliver a bold, friendly display voice by combining inflated rounded letterforms with decorative hollowed details that add sparkle and character. The variable widths and softened construction prioritize charm and immediacy over strict geometric regularity.
In running text the dense weight and small counters can close up at smaller sizes, while the quirky interior knockouts remain a defining decorative feature at larger sizes. Numerals follow the same rounded, puffy construction, with forms like 2, 3, and 5 emphasizing soft curves over geometry.