Sans Normal Riluh 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun and 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, friendly, clean, tech, clarity, neutrality, versatility, modernity, rounded, geometric, monoline, open counters, soft terminals.
A clean sans with predominantly rounded, geometric construction and monoline strokes. Curves are smooth and circular, with open apertures and generous counters that keep letters clear at text sizes. Terminals tend toward softly squared edges rather than sharp points, giving the forms a calm, contemporary finish. Uppercase proportions feel stable and slightly wide, while the lowercase shows simple, compact shapes with straightforward joins and an overall even rhythm.
It suits interface and product text where clarity and even color are important, and it scales well for headings thanks to its clean geometry. The friendly rounding also works for contemporary branding, wayfinding, and general editorial settings that need an unobtrusive, modern voice.
The tone is modern and neutral with a friendly softness from its rounded forms. It reads as practical and approachable rather than formal, making it feel contemporary and quietly tech-leaning without becoming stylized.
The design appears aimed at an all-purpose, contemporary sans that prioritizes legibility and consistency through geometric curves, open counters, and restrained detailing.
Figures are simple and legible with consistent stroke texture, and punctuation and diacritics (as seen in the sample text) follow the same restrained, rounded logic. The overall color on the page is even, producing a steady, no-nonsense text presence.