Sans Normal Riluh 2 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to '1955' by Alan Smithee Studio, 'Midnight Sans' by Colophon Foundry, 'Afical' by Formatype Foundry, 'Ava Grand' by Matt Chansky, 'Neue Rational Standard' by René Bieder, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: ui text, editorial, brand systems, signage, packaging, clean, modern, friendly, neutral, functional, versatility, legibility, approachability, clarity, system neutrality, rounded terminals, soft corners, open counters, even texture, geometric feel.
A clean sans with rounded terminals and softly squared curves that balance geometric construction with slightly humanized shaping. Strokes are uniform with minimal modulation, producing an even, steady texture. Counters are generous and open (notably in C, G, e, and s), and the lowercase shows a tall, readable profile with straightforward forms and minimal fuss. Numerals are simple and sturdy, with rounded bowls and clear apertures that hold up well at display and UI sizes.
It performs well in interface typography and product UI where clarity and an even typographic color are important. The friendly, contemporary shapes also suit branding systems, packaging, and general editorial or marketing copy—especially when a neutral, modern sans is needed without looking harsh.
The overall tone is modern and approachable, with a calm neutrality that avoids both cold rigidity and overt playfulness. Rounded details and open shapes lend a friendly, contemporary voice suitable for everyday communication.
The design appears intended to be a versatile, general-purpose sans that prioritizes legibility and consistency while softening the tone through rounded terminals and open counters. It aims for a contemporary, dependable voice that adapts across digital and print contexts.
The typeface maintains consistent curvature and corner radii across the set, giving it a cohesive, polished rhythm. Diagonals (V, W, X, Y) and round letters (O, Q) feel stable and well-balanced, supporting clear word shapes in continuous text.