Sans Superellipse Ukloh 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Stallman Round' by Par Défaut and 'Goodland' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, retro, assertive, utilitarian, space saving, impact, geometric consistency, branding, condensed, rounded, squared, blocky, compact.
A compact, condensed sans with rounded-rectangle construction and consistently heavy strokes. Curves resolve into soft corners rather than true circles, giving counters and bowls a squarish, superelliptic feel. Terminals are mostly flat and clean, with minimal modulation and tight interior apertures that keep the texture dense. Lowercase follows the same geometric logic with sturdy stems and short extenders, while numerals are tall, narrow, and built from the same rounded-rect forms for a uniform rhythm across text.
Best suited to headlines, posters, and display settings where a compact, high-impact word shape is desirable. It also fits sports and event branding, labels and packaging, and wayfinding or signage that benefits from a sturdy, condensed presence.
The overall tone is bold and no-nonsense, combining an industrial solidity with a slightly retro, scoreboard-like punch. Its compressed width and squared rounding read as mechanical and efficient, suited to designs that want impact without ornament.
The design appears intended to deliver maximum punch in minimal horizontal space, using rounded-rectangle geometry to stay friendly while remaining strongly engineered. It prioritizes uniformity and a dense typographic color for branding and display communication.
The dense color and tight counters reward moderate-to-large sizes where the rounded corners and superelliptic shaping are most evident. The consistent geometry across caps, lowercase, and figures creates a strong, branded cadence in headlines and short bursts of copy.