Sans Superellipse Hidaf 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Panton' by Fontfabric, 'MVB Embarcadero' by MVB, 'Eldwin' by The Northern Block, and 'Boxed' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, sturdy, playful, modern, approachable, impact, approachability, modernity, clarity, cohesion, rounded, soft corners, geometric, compact, high impact.
This is a heavy, rounded sans with a soft superellipse construction: curves feel squared-off, corners are broadly radiused, and bowls read as rounded rectangles rather than pure circles. Strokes are uniformly thick with minimal modulation, and terminals are blunt and clean. Proportions are compact with tight interior counters that stay open enough at display sizes, and spacing feels steady and even. The lowercase has a single-storey “a” and “g”, a short-armed “t”, and generally large, sturdy shapes that hold their form under dense setting.
Best suited to display work where strong presence and fast readability matter: headlines, posters, brand marks, packaging, and short signage copy. It can work for brief UI or label text when sizes are generous, but the tight counters and dense color make it most effective in larger settings.
The overall tone is bold and approachable, combining a friendly softness with a confident, poster-like presence. Its rounded geometry gives it a contemporary, slightly playful character that feels welcoming rather than severe.
The design appears intended to deliver maximum impact with a friendly, contemporary voice by pairing very heavy stroke weight with softened, superelliptical curves. It prioritizes clarity and consistency across caps, lowercase, and figures to create a cohesive, modern display palette.
Round letters like O/C/G show a squarish roundness, while diagonals (V/W/X/Y) remain crisp and stable, contributing to a strong rhythmic texture. Numerals follow the same soft, chunky construction, aiming for quick recognition and visual consistency in headlines.