Sans Normal Mybis 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Swiss 721' by Bitstream, 'Newhouse DT' by DTP Types, 'Helvetica' by Linotype, 'Rational' by René Bieder, 'A Grotesk' by Roman Cernohous Typotime, 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, sporty, punchy, modern, impact, clarity, approachability, modern branding, attention, rounded, blocky, compact, sturdy, high impact.
This is a heavy, geometric sans with broad proportions and rounded outer curves paired with firm, flattened terminals. Counters are open and generally circular-to-oval, with tight apertures that keep a dense, poster-like color. The lowercase is compact with a tall body and short extenders, while strokes remain consistently thick across curves and straights, producing an even, solid rhythm. Details like the single-storey a and g, a simple i/j with round dots, and robust numerals reinforce a clean, contemporary construction.
Best suited to headlines, short statements, and large-scale applications where strong presence is needed—such as posters, storefront signage, packaging, and bold brand wordmarks. It can work for UI labels or navigation in limited doses, but its dense weight is most effective when used selectively for emphasis.
The overall tone is bold and assertive but not harsh, thanks to the rounded forms and smooth curvature. It reads as contemporary and approachable, with a sporty, promotional energy that feels designed to grab attention quickly.
The design appears intended as a high-impact, contemporary sans that balances firmness with rounded friendliness. Its simplified geometry and consistent stroke weight suggest a focus on fast recognition and strong silhouette in display and branding contexts.
In longer lines the heavy texture becomes dominant, so spacing and line length will strongly influence readability. The letterforms favor simple geometry over calligraphic nuance, emphasizing clarity and presence at display sizes.