Sans Normal Sedaw 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Swiss 721', 'Swiss 721 Hebrew', and 'Swiss 721 WGL' by Bitstream; 'Helvetica' and 'Helvetica Thai' by Linotype; 'Balcanica', 'H Central', and 'Ladoga LB' by MacCampus; and 'CG Triumvirate' by Monotype (names referenced only for comparison).
Keywords: ui text, body text, signage, labels, presentations, clean, modern, neutral, friendly, functional, legibility, neutrality, everyday use, clarity, versatility, rounded, open apertures, soft terminals, even rhythm, clear numerals.
A clean sans with round, gently squared curves and smooth joins, keeping stroke weight very even throughout. Letterforms are built from simple geometric gestures—circular bowls, straight stems, and softly rounded corners—creating a steady, uncluttered texture in text. Counters are open and generously sized, and terminals tend to finish with subtle rounding rather than sharp cuts, which helps maintain a calm, consistent rhythm across uppercase, lowercase, and numerals.
Well-suited for interface typography, product copy, and general-purpose editorial text where clarity and consistency matter. It should also work effectively for wayfinding, labels, and informational graphics thanks to its open counters and calm, even color at typical reading sizes.
The overall tone is modern and approachable, with a straightforward, utilitarian voice. Its soft rounding adds a mild friendliness without becoming playful or stylized, keeping it suitable for neutral, everyday communication.
Designed to provide a dependable, broadly applicable sans that prioritizes legibility and a balanced, contemporary appearance. The restrained geometry and softened detailing suggest an aim for long-form comfort and clear on-screen rendering without drawing attention to itself.
Uppercase forms read crisp and stable, while lowercase maintains clear differentiation between similar shapes through open apertures and distinct bowl-and-stem construction. Numerals follow the same rounded, low-drama logic, with smooth curves and uncomplicated silhouettes that keep them legible alongside text.