Sans Normal Obmir 9 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, stickers, playful, punchy, friendly, retro, high impact, friendly tone, retro display, corner clarity, rounded, bulky, soft, compact, ink-trap.
A heavy, rounded sans with compact proportions and broad, softly curved outlines. Strokes are thick and fairly even, with occasional wedge-like cut-ins and small notches at joins that read like subtle ink-trap detailing in tight corners. Counters are small and sturdy, terminals tend to be flat or gently squared off, and curves (especially in C/O/S) are generous and continuous. The overall rhythm is chunky and slightly irregular in a deliberate way, giving the alphabet a sculpted, poster-like presence while staying upright and readable.
Best suited to display use where its mass and rounded forms can shine: posters, large headlines, logos, packaging, and bold promotional graphics. It can also work for short UI labels or social graphics when a friendly, high-impact voice is needed, but its dense counters make it most comfortable at larger sizes.
The face feels bold, upbeat, and attention-grabbing, with a friendly, cartoon-leaning warmth. Its chunky geometry and rounded corners suggest a retro display tone—confident and fun rather than formal or technical.
The design appears intended to deliver maximum visual impact with a soft, approachable personality—combining rounded, geometric construction with purposeful cut-ins to maintain clarity in heavy strokes and to add a distinctive, playful signature.
Distinctive corner cut-ins on letters like B, D, P, and R add character and help keep dark areas from clogging at small sizes. Numerals are similarly hefty and rounded, with strong silhouettes designed for quick recognition in large, high-impact settings.