Sans Superellipse Upji 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Eurostile Candy' by Linotype and 'Ddt' by Typodermic (names referenced only for comparison).
Keywords: headlines, logos, posters, sports branding, technology ui, tech, futuristic, industrial, sporty, confident, display impact, tech aesthetic, modern branding, systemic geometry, squared, rounded, geometric, extended, blocky.
A heavy, extended sans with rounded-rectangle construction and softened corners throughout. Curves resolve into squarish bowls and counters, giving round letters a superellipse feel, while straight strokes stay clean and uniform in thickness. The overall rhythm is wide and steady, with generous horizontals, compact apertures, and a consistent, engineered geometry across caps, lowercase, and numerals.
Best suited to headlines, logotypes, packaging marks, and large-scale signage where its wide proportions and rounded-square forms can read clearly. It also fits tech and product UI accents (labels, tiles, feature callouts) and sport/event graphics that benefit from a strong, forward-leaning visual voice.
The tone reads modern and technical, with a confident, machine-made presence. Its squarish rounding and broad stance evoke sci‑fi interfaces, motorsport branding, and industrial product aesthetics rather than editorial warmth.
The design appears intended to merge geometric precision with friendly rounding, producing a robust display sans that feels both technical and approachable. Its superellipse-driven shapes emphasize consistency and a contemporary, engineered look across the character set.
Counters tend to be rectangular and tightly controlled, which boosts impact at display sizes but can make dense text feel compact in the openings. Numerals follow the same rounded-rect logic, keeping the set visually cohesive for identifiers and dashboards.